To mark the change in legislation, that has made PEGI the single video games age ratings system, Ukie launched the Control.Collaborate.Create. campaign, which included the re-launch of the www.askaboutgames.com website, a resource for parents and the industry providing further information about video games ratings. It also offers real family stories and suggestions on how video games can be a creative and collaborative experience for all the family.

Our Mission

UKIE will:

· Be the industry’s leading voice to government, consumers and interactive entertainment businesses

· Create the best possible business environment for our members

· Be the principle source of information for the interactive entertainment industry